DS Smith Lift Up

A fully recyclable, fibre-based alternative to plastic shrink-wrap for rigid bottle multi-packs

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DS Smith Lift Up

Our innovative re-imaging of the traditional rigid bottle multi-pack packaging is designed using our industry leading Circular Design Metrics approach. This means we constantly optimize the amount of material usage to reduce impact on the environment, but do so without compromising on our customer's ability to catch the eye of consumers in busy stores and supermarkets.

The solution is packaging design at its purest; reducing material usage, using fully recyclable materials, but still allowing for excellent product visibility and brands to shine on the shelf with 360° branding opportunities. It's also designed to be ergonomic, ensuring large bottles are comfortable to carry and are easily accessible for consumers once home.  The innovative design has also been robustly tested with our mechanisation partners, Krones AG, so DS Smith Lift Up is proven to withstand retail supply chains.

Coca -Cola photo credit - © Coca-Cola HBC Österreich / martinsteiger.at 

Product Features

Enhanced Sustainability

 

Our product contributes to the circular economy by embracing sustainable practices. By using a clip made from 100% recyclable material, we not only remove plastic and save energy but also reduce CO2 emissions. Additionally, the clip is effectively recycled as well. Moreover, our bundled packs require no tertiary packaging, eliminating unnecessary waste.

Stand out in store

 

Our product boasts a clean, minimalistic design with a sustainable look and feel. Not only does it provide a visually appealing print surface, but it also offers higher product visibility. This combination allows for excellent branding opportunities, both when selling from a shelf and when displayed on a pallet. Furthermore, our product features the ability to mask individual bottles with barcodes, offering convenience and efficiency in inventory management.

Superior Customer Experience

 

The product offers a strong and secure feeling, ensuring that your items are well-protected during transportation. Additionally, the soft grip provides a comfortable carrying experience when bringing it home. The clever clip design allows for easy removal of individual bottles, adding convenience to your everyday usage. While the banderole maintains its strength throughout the supply chain, it can be effortlessly torn open at home. Moreover, its easy-to flatten feature makes it hassle-free to store for recycling, promoting sustainability and efficient use of space.

Tested and Validated

 

Our validated solution is designed to run seamlessly on high-speed Krones lines. We take pride in guaranteeing the stability of our packaging throughout the entire supply chain, from the moment it is filled to its arrival at the point of sale. Our robust packaging is built to withstand both manual handling and automated retailer supply chains, providing peace of mind to our customers

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