Leading the way to a circular-ready future

In today's market, consumer demand for transparency and sustainability is at an all-time high. The legal constraints on packaging, such as those evolving under regulations like PPWR, are also changing quickly. Recognising this, we are dedicated to helping you achieve ambitious sustainability and circular economy goals, driven by pressures from both internal and external stakeholders.

Our objective is to provide drinks packaging solutions that are 100% recyclable by 2030. Whether you're in water, soft drinks or alcoholic beverages, we support you in reaching your sustainability targets by assessing your supply chain conditions and guiding you toward suitable sustainable alternative solutions.

True to our purpose, we are Redefining Packaging for a Changing World. 

Enablers

How we help you to adopt a more circular approach

Enhanced circularity

Our team of over 700 designers uses our Circular Design Metrics (CDM) to help you drive sustainable performance through beverage packaging. We design to eliminate waste and pollution, extend product lifecycles and regenerate natural systems.

Plastic alternatives

We're dedicated to phasing out plastics and have already eliminated 1.2 billion pieces between 2020/21 and June 2024. Our drinks packaging solutions include fibre based alternatives, such as DS Smith Lift Up, a multipack for PET bottles.

Recycling support

Legislation demands increased recycling rates for drink packaging and 30% RPET by 2025. Our multipacks facilitate the return of primary packs into Deposit Return Schemes (DRS), helping to increase recycling rates and meet legislative requirements.

Business cases | Discover how we create more sustainable packaging solutions

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Sustainable Facts and Figures

By leveraging Circular Design Metrics (CDM) and collaborating through our Customer Innovation Hub, we ensure that your drinks packaging is maximised for sustainability without compromising functionality or brand visibility.

Learn more about how DS Smith can make your packaging Circular Ready and support your brand’s sustainability journey.

Our Solutions

Transport Packaging

Shelf Ready Packaging / Point of Sale

Consumer Packaging