Easy to build, easy to transport, easy to recycle - Next generation fair booth is a hit

Finland's Lune Group Oy specialises in developing, marketing and producing leading female hygiene products. From their base in rural Juupajoki (200km north of Helsinki) Finland they delight customers across the globe.

The challenge: create an easy to use fair booth that reinforces the company's message 

The challenge was to create a transportable and lightweight fair booth to promotes sales and which the company can take to various fairs outside Finland. The solution also had to be recyclable and cost-effective enough that the company would not have to pay to transport it back to Finland after the fair.

Our solution: An ingenious and innovative structure made of corrugated cardboard

DS Smith designed a cost-effective fair booth solution made of corrugated cardboard which is distinctive and foldable and supports the Lunette brand. Various versions were created to correspond with the customer's requirements for fairs in different countries. 

The designed fair booth contained walls made of corrugated cardboard, stands with shelves, stylish stools which could support the weight of an adult, fair tables and PrintArtFlute boards displaying the Lunette brand.

As the fair booth sales materials looked spectacular and could be manufactured cost-effectively (even as a one-of-a-kind) by using DS Smith's digital printer and automatic cutting line. There was no need to invest in expensive die-cut tools and printing plates.

The corrugated cardboard fair booth is folded flat for easy delivery and can be recycled in the country the company is visiting. This makes it ecological and cost-effective, as there is no reason to transport it back to Finland.

Meri Virtanen, the happy Creative Assistant for Lune Group Oy, standing by the ecological fair booth in Germany in spring 2016. 

The result: Cost-effective and ecological booth that boosts the brand

• Brand enhancement with colours and a shape designed to support the Lunette brand.
• Minimal staff costs as the solution is light enough to be easily constructed, nor are there safety concerns about lifting heavy objects.
• The environmentally friendly and recyclable solution can be folded after use and recycled like normal cardboard waste with important implications for the total cost and the environmental impact of the product.
• Robust enough to be reused at multiple events 
• Show the company's dedication to sustainability, reinforcing their own brand promise, by using water-soluble inks, being easily recyclable and reducing transport emissions.