DS Smith supports The Modern Man with new e-retail pack

DS Smith’s UK packaging division has helped The Modern Man create a new secure e-retail pack in support of its recent re-brand.

Challenge

The Modern Man brand focuses on providing clients with the highest standard of customer service throughout the delivery process. It was for this reason they looked to DS Smith to design a new e-retail pack which ensures security and protection of the products, whilst maintaining the brands identity.

Approach

DS Smith’s expert design team developed a cost effective packaging solution that ensures the security and safety of The Modern Man products, whilst providing packaging that is quick to open, easy to access and conveys the brand’s values.

Results

• A new e-retail pack which ensures security and protection of the products, whilst maintaining the brands identity
• An e-retail pack that is self-locking, easy to erect and tamper proof
• An easy opening strip that ensures there will be a seamless opening process for customers
• A printed inner liner of the box which provides the wow factor to consumers when they receive their goods on their doorstep

Conclusion

Internet-based business, The Modern Man, specialises in providing a range of male grooming products. As an online only business, it’s really important that The Modern Man’s brand values and ethos are transferred from the website through to the delivery process. Packaging plays a huge part in this; the solution provided by DS Smith combines design innovation with a true understanding of the business’ needs to produce packaging that meets the online shoppers ever increasing expectations.