DS Smith helps Flowerworld to bloom

DS Smith’s UK Packaging Division has supported a leading UK flower wholesaler to launch its online order service by developing bespoke packaging to help the company achieve its aim of getting customers’ flowers from field to vase within 48 hours.

Challenge

Flowerworld, which supplies more than 21 million bouquets per year, challenged DS Smith to design a pack that delivers flowers to customers in pristine condition and creates a sense of theatre and delight for consumers upon receipt.

Approach

DS Smith applied its PackRight®  approach to review the rigours of the e-commerce supply chain to develop bespoke e-retail packaging that supports the new online service.

Results

• The pack is easy to erect, fully-recyclable and holds the bouquet securely throughout the journey.
• The handles act as ‘locators’ so each pack remains upright and stacks firmly on top of each other, ensuring supply chain and delivery efficiency.
• The pack’s lid is four-colour pre-print with a spot varnish, and can easily be removed by the customer to reveal the whole bouquet.

The DS Smith PackRight approach really helped us to get to the bottom of what we wanted to achieve with our packaging and the end result certainly met, if not exceeded, all of our criteria.

— General manager of Flowerworld, Jason Beaumont

“When people buy flowers, it is because they want to make someone feel special. The moment of truth when the flower pack arrives and is opened must reflect the quality of our flowers in terms of appearance and protection. I believe we have achieved this with DS Smith’s support.”