+0.77Dr Organic receives DS Smith treatment
Dr Organic approached DS Smith to create a new suite packaging to support its e-retail offer and to meet the expectations of an environmentally aware and loyal customer base.
Challenge
As a brand built on a firm commitment of premium ingredients and ethical practices, Dr Organic was keen to ensure its e-retail packaging delivered the brand experience to customers’ homes whilst ensuring the products inside were well protected and arrived safely.
Approach
DS Smith’s expert designers worked closely with Dr Organic to build a range of packs that hold the product firmly in the centre, creating a small void around the pack for transit protection.
Results
- Cases that are quick to erect
- Secure adhesive tapes for fast packing and ensures security and tamper evidence
- An easy opening rip strip to support a positive customer experience and enable an easy returns process should a customer need to send any products back
- A solution that eliminates risk and maximises sales
- Packs that are printed both on the outside and inside liners to complement the brand
- Corrugated packaging that is 100 per cent recyclable
Conclusion
Shoppers are increasingly comfortable with ordering products online and they have an expectation their goods will be delivered in a cost-effective, timely manner without damage or defect. With a brand built on quality and provenance, the expectation is even higher. Translating brand values successfully into homes around the country is absolutely critical to any e-retail strategy and one which we at DS Smith take great professional pride in.