Inventing a playful multi-packaging solution for Funzy
We have created a new online retail packaging solution for Funzy, which makes modular play sofas for kids. The solution is playfully designed with multiple secondary uses for the end user.
Our corrugated cardboard provides a robust protection during product transportation and storage, and it can also be converted into a shelf and toys for children. The bottom flap of the packaging has a number of die-cuts for children to assemble into figures including rockets and rocking horses. The material is craft-friendly and can be personalised with paint and stickers.
In addition, the compact corrugated cardboard packaging can be transformed into a shelf for a child’s bedroom or play area. Overall, the packaging design is intended to create a learning process and the unboxing experience itself can be one of excitement and inspiration for both children and adults as they are exposed to diverse possibilities of a simple concept in upcycling.
We are impressed by the initiative, the high-quality advice, and creative solutions by DS Smith. We finally have beautiful fibre-based and recyclable packaging, embodying our core brand values. Our customers will be thrilled.
We are happy to assist Funzy in contributing to the circular economy by designing a custom sustainable packaging solution for their products, while also raising children’s awareness of reusing and upcycling through the secondary use of the packaging.
