DS Smith announcing its new Purpose

Our purpose describes the role we will be playing in a world that is changing fast.

With new digital technologies changing the way we shop and live and a need to take better care of the environment, now is the time for a new approach to packaging and for us to take the lead in our sector.

At DS Smith we have a unique way of doing things that means we are well-placed to deliver the changes the industry needs. We work closely with our customers to develop the right strategies and to truly innovate together.  We always challenge ourselves to think differently and keep sustainability at the heart of everything we do.

These themes are core to our Purpose and will be part of daily life at DS Smith.  ‘Redefining Packaging for a Changing World’ is now at the centre of our corporate planning process and will be delivered through our four strategic goals:

• To delight our customers
• To realise the potential of our people
• To lead the way in sustainability
• To double the size and profitability of our business

 In the coming weeks we will be introducing more articles and blogs showing how we at DS Smith are redefining packaging for a changing world.