DS Smith celebrates two prizes at the 2014 European Transform Awards

Awards were given in categories “Overall Brand Consolidation” and “Rebrand in the Industrial and Basic Material Sector”.

Last week DS Smith and Unreal, our London based partner that helped us develop our new brand identity, won two prizes at the 2014 European Transform Awards.

We walked away with a “highly commended" distinction for “Overall Brand Consolidation” and the bronze award for “Rebrand in the Industrial and Basic Material Sector”, marking the culmination of an 18 months project.

From left to right: DS Smith: Marc Chiron - Marketing Director, Unreal: Ryan Tym - Senior Designer, Liana Zammitt - Creative Director, Henry Brown - Designer, Becky Baldwin - Designer, Tim Lewis - Managing Director

The awards recognise best practice in corporate, product and global rebrands, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their rebranding stories and to discuss reputational change. It is an opportunity for rebranded organisations, agencies and advising councils to benchmark their work and processes.

The Transform Awards are the industry benchmark for brand evolution, brand development and brand transformation and the 2014 event was judged by a panel of experienced in-house practitioners, branding experts and journalists from companies including Barclaycard, Bauer Media and FIFA.

We are proud that all work and efforts done by the teams of DS Smith and Unreal have been recognised for excellence in rebranding.

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