Director/PDMR Shareholding

DS Smith Plc ("the Company")

Director's Shareholding

This notification is made pursuant to Disclosure and Transparency Rule 3.1.4.

We hereby notify you that on 14 March 2011, Steve Dryden, a Director of DS Smith Plc, acquired 74,674 ordinary shares of 10p each in the Company pursuant to his Replacement Deferred Share Bonus Plan.No consideration is payable on the vesting of shares pursuant to the Plan.

At the same time, Mr Dryden sold 38,161 of the acquired shares at a price of 204.5p per share in order to pay the income tax, NIC, and dealing expenses due following the vesting.

Mr Dryden holds a total of 91,994 shares of the Company, being 0.02% of the issued share capital following this notification.

Carolyn Cattermole

14 March 2011