Driving Sustainability Forward: A New Partnership with Returnity to Transform Reusable Packaging
As the world shifts toward more sustainable practices, both businesses and consumers are looking for new ways to reduce waste and protect the environment. At the forefront of this change is our latest innovation in packaging — REBAX®, a pioneering reusable fiber-based mailer.
Our Partnership with Returnity
We are excited to announce a strategic partnership with Returnity, a US-based leader in reusable packaging systems. Returnity and DS Smith share a belief in the circular economy, where products are designed to be kept in circulation without a loss of value.
Returnity is transforming the way companies think about packaging by creating systems designed for reuse, rather than disposal. They enable companies to adopt eco-friendly packaging solutions without compromising on cost-efficiency or functionality.
Returnity’s expertise in reuse models makes them the ideal partner to trial our latest innovation. Early 2025, we will test and refine REBAX® and other fiber-based reusable packaging solutions in various customer supply chains across North America.
Together, we are pushing the boundaries of what is possible in sustainable packaging.
Reusable fiber packaging offers an exciting opportunity to reduce the environmental impact of single-use plastic. Combining Returnity’s reuse system expertise with DS Smith’s fiber packaging design and manufacturing leadership offers brands a new, cost-effective path to meet their waste reduction targets.
Why does this partnership matter?
The answer lies in the growing urgency to move away from single-use materials and disrupt the traditional linear “take, make, dispose” model. REBAX® is a significant step forward in this mission. Many reuse solutions rely on plastic. While designed for more reuse cycles, they rarely achieve these targets in real-world conditions. REBAX® offers a fiber-based, multi-use, practical, and environmentally responsible alternative.
Although reusable plastic mailers are intended for a high number of reuse cycles, they are often discarded after just a few uses, resulting in waste that is difficult to recycle or decompose. In contrast, REBAX® is built for a realistic number of reuse cycles, and if it’s eventually thrown away, it behaves like a cardboard box: easy to recycle and decomposable.
Ready to Make an Impact?
We are on a mission to shape the future of reusable packaging, and we need partners like you to help make it happen. We are inviting brands, and retailers—especially in the apparel sectors, to test the next generation of fiber-based reusable packaging solutions across the United States.