The EU’s Packaging and Packaging Waste Regulation (PPWR) - Implications for UK businesses

Exporting from the UK to Europe? You need to understand PPWR.

If you are exporting products into the EU, from the UK, it is important to ensure that you understand the Packaging and Packaging Waste Regulation (PPWR)and its implications for UK businesses.  given that it is expected to come into force at the end of 2024 or early 2025. 

The European Union (EU) will soon publish a piece of legislation which will fundamentally transform the way packaging is designed and consumed in Europe. The PPWR aims to reduce the environmental impact of packaging and promote a sustainable circular economy. UK businesses exporting to the EU should familiarise themselves with the new rules as these apply to all packaging placed on the EU market, including packaging imported from the UK.

To help our customers navigate new rules shaping the future of packaging in the EU, we have outlined the latest information on the Packaging and Packaging Waste Regulation (PPWR), its importance, objectives, and the differences between existing rules and the new measures agreed.

We want to help our UK customers exporting to Europe understand PPWR and how it may affect your UK business. To navigate the road ahead, you need an innovative solutions partner who can re-think the way products are designed, labelled, shipped and packaged. Most categories and packaging formats placed on the EU market are affected in one way or another by the measures contained in the PPWR.

Find out more about how DS Smith will work with customers to ensure they are equipped for the changing packaging landscape here.

Please note this information does not constitute legal advice. This is a general summary of the PPWR based on information accessed by DS Smith. Customers should refer to publicly available information shared by relevant EU authorities and take advice on their own position as necessary.