Retail and Shelf-Ready Packaging
The trend towards Retail Ready Packaging (RRP) and Shelf Ready Packaging (SRP) has created a whole new science of packaging.
The optimal Retail and Shelf Ready Packaging
The key concept is to 'think backwards from the shelf.' It's now possible to calculate the optimal size of a pack for a particular type and quantity of product, for the appropriate size of shelf, and for a known rate of sale and replenishment.
Through constant innovation by our Packaging Strategists, we process Market Insights and turn those into actionable designs, creating impactful retail-ready and shelf-ready packaging that positions your product with the optimum features that grab the consumer at the moment of decision-making in the aisle, translating into more sales, easy identification, impulse purchases, brand continuity, and easy restocking.
5 features of Shelf-Ready Packaging:
- Easy to identify
- Easy to open
- Easy to shelf
- Easy to shop
- Easy to recycle