Premier Foods new clip strip holder reduces plastic
We were tasked to rethink the Bisto Gravy Sachet Clip Strip holder design and develop a more optimised solution for the supply chain which would ensure it was reusable at its end of life, and could be recycled through normal back of store waste streams.
This new version meant we had full control of the supply cycle from material sourcing; production, packing, and delivery in knowledge that its disposal would be done via renewable waste streams.
Our Circular Design Metrics tool demonstrates the positive impact of the new solution, which achieved a plastic replacement target set by Premier Foods, reduced CO2 and created a reusable products.
