DS Smith partners with CBD brand Goodrays on innovative fibre-based packaging
• Unique folding design estimated to reduce carbon footprint by up to 20%
• Efficient design means 4x the amount of product can be loaded into a van, cutting down on delivery trips
• With 100% recyclable content, the finished design has a reduced thickness, further saving on materials
A combination of a unique, easier-to-fold bespoke design to house the carbonated drinks, fibre-based materials and an innovative cutting tool has resulted in an estimated carbon footprint reduction of 20%. The changes mean that more product is able to be loaded into a van - up to 4 times more - meaning less trips to suppliers and a reduction in travel. Made out of 100% recyclable content, the finished design also has a reduced thickness, further saving on materials.
Goodrays Founder Eoin has been working in the CBD industry for over a decade from cultivation, manufacturing, regulatory and now consumer goods, longer than anyone else in the UK. Spotting a gap in the market for high-quality CBD drinks and products that were backed by science and developed in a way that had as little impact on the planet as possible, the company started trading online at the end of 2021. Initially stocked online on platforms including Goodrays.com, Amazon and Ebay, the brand is now sold in in major supermarkets such as Tesco, Sainsbury’s and Waitrose.
We’re delighted we have been able to provide a packaging solution that will drive down Goodrays’ carbon footprint and lead to fewer delivery vehicles on our roads.
Working with DS Smith on this innovative new packaging has allowed us to develop something that has customer insight at its heart, while also contributing to our mission to be a sustainably-conscious and profitable business
In line with our Now and Next strategy and purpose to Redefine Packaging for a Changing World, DS Smith uses its unique Circular Design Metrics to rate and compare the circularity of packaging designs across eight different indicators. Since their creation in 2019, the DS Smith Circular Design Metrics have supported thousands of design projects with around 3,000 circular-ready projects presented to customers every month.
The new Goodrays packaging is available now through any purchases made via goodrays.com, Amazon and eBay.
To learn more, explore our innovative e-commerce packaging solutions today.
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