Our retail marketing team wins gold award at the POPAI awards 2022.
We were proud to work with Nestle to design a point of sales display for their Nescafé Original and Macmillan charity partnership in 2021.
Our display has been recognised as a great standout in wholesale and the DS Smith retail marketing team were presented with a gold award at the POPAI awards 2022.
The colourful display was described as a "great stand out in wholesale" by the judges.
We really value our collaborative partnerships and feedback. Lesley Watt, Nestlés Shopper and Marketing Lead for the UK was pleased to see the design drive awareness of their charitable partnership between Nescafé Original and Macmillan in 2021.
"We’re proud that this has been regarded as one of the most impactful POS innovations the channel has ever seen. It delivered a significant increase in donations from our customers to the Macmillan Coffee Morning."
Lesley Watt
Shopper Marketing Lead, Nestle UK
"We’d like to share our appreciation not only for the award and DS Smith’s work, but for the charitable shoppers who made last year’s Macmillan Coffee Morning so successful.”
