28 Apr 2016 09:16 (London Time)

Chinese Electronics firms impress at Consumer Electronics China

The Consumer Electronics Fair came to a close in Shenzhen last week as More than 150 exhibitors covering a space of more than 15,000 m² displayed their latest products and technology in the heart of China’s Silicon Valley.

As a leading packaging company for the global electronics industry DS Smith was on hand to see the latest tech and ensure our clients’ cutting edge technology makes it safely into the hands of the end consumer with innovative packaging that performs at each stage of the supply cycle.

“Over 80% of the companies are from China, both large and small, as well as online shopping platform like Amazon, Suning, Guomei, T-mall. It definitely shows us that working with the latest cloud technology & different sales platforms are key to connecting the consumer with the manufacturer. Well-designed and adaptable packaging from DS Smith will be all the more important in connecting buyer and seller quickly, safely and cost-effectively whether the transaction is online or in-store,” said Hendi He, DS Smith Multi-Material Designer, China.

There are several different pavilions within the trade fair, each with its own theme. Organisers were quick to highlight “Smart World” which ranged from smart hardware and smart accessories all the way to semi-conductors. The smart hardware section showcased the hottest wearable devices, robots, unmanned aerial vehicles, smart cars and the smart devices that make the Internet-of-Cars possible.

CHINESE ELECTRONICS FIRMS IMPRESS AT CONSUMER ELECTRONICS CHINA

“I had a great discussion with one major consumer electronics manufacturer and their mission and vision for the customer experience is very impressive. As a packaging strategist I think the unboxing experience could enhance significantly the customer’s experience. ” continued He.

Using the latest packaging material & innovated smart packaging design will help big brands increase sales and improve their customer’s connection & experience

— Hendi He - DS Smith Multi-Material Designer

The smart accessory section includes peripheral products like mobile phones, computers, hi-fi equipment, earphones and the all-important portable power that makes everything work. The semi-conductor section focused on the latest developments in fields of liquid crystal, projector and battery.

“One stand-out product was a smart fridge that has two cameras inside, it keeps track of inventory, monitors what goes in and out and can help the consumer order food online. So people can have a much smarter and more convenient life, which means spending more time with their family and living a healthy lifestyle,” concluded He.