Packaging is sweet treat for The Amazing Chocolate Workshop

DS Smith has partnered with The Amazing Chocolate Workshop, to support the business’ vision to take the boundaries of chocolate to a whole new level.

Challenge

With forty years’ combined experience in food production and a love of chocolate, Edward Starr and Damien Toms spotted a gap in the market to create bespoke, high-end chocolate products that resemble everyday objects. Packaging is crucial for the business as the product needs to stand out to customers and provide a wow factor as well as work as a gift box and provide adequate protection.

Approach

DS Smith’s expert packaging team worked with The Amazing Chocolate Workshop to develop a packaging solution that incorporated a very wide window, whilst ensuring that the rest of the box was made out of strong, durable, food safe material.

Result

• Protection of the product at every stage of the supply cycle
• A clear window to optimise the presentation of the product
• Eye-catching design, so that on receipt the shopper experiences exactly the right look and feel, generated by the right printing and material techniques
• A one piece solution that eliminates the need for thermoformed trays and can improve productivity in packing halls, warehousing and distribution

With our online shop function launching imminently, I can’t emphasise enough how important the packaging is to this. It’s essential to our business that we have a variety of size and shape boxes that all match our brand identity. We had some quite specific requirements for DS Smith, but they rose to the challenge and developed a final product that we are extremely happy with.

— Edward Starr, joint founder of The Amazing Chocolate