German Packaging Award 2017

DS Smith celebrates great success with award-winning display for Brauns-Heitmann

Laundry and household care products are the core competence of BRAUNS-HEITMANN, Warburg – Germany. DS Smith's display strategists have developed an attention-grabbing 1/4-pallet display specifically for the promotion-related presentation of a laundry care cloths series in the retail trade. The display convinced not only the customer, but also the jurors of the German Packaging Award 2017. The market-ready prototype scored in the category "Presentation of Goods" and became a winner.   

The attention-grabbing display distinguishes itself through its eye-catching effect from a distance. The body, resembling the shape of a washing machine, tells the shopper what it is about immediately. Washing and laundry care are placed in the focus of interest. The 1/4 pallet display for the promotion-related presentation of the laundry care cloths series convinces also through its space for 180 product items. Colour scheme and open design direct the shopper's gaze straight on to the presented merchandise, which can be picked up and refilled easily.

DS Smith’s display provides an impressive presentation for the colour and dirt collector cloths, the laundry white cloths and the laundry black cloths of BRAUNS-HEITMANN. The laundry basket arranged on top with a slight inclination and filled with merchandise ensures a convenient insight and is a design particularity as well as a special eye catcher. The Display is rounded by the printed tile patterns on the basement).

The design described above allows BRAUNS-HEITMANN to select between different types of assortment. The display can also be used for other product groups from the product range of “laundry care”, thanks to its height-adjustable shelves. The number of products can be reduced with the help of covers for placement in smaller retail spaces. The displays will be delivered to the retailer in a pre-filled state. Transport pads ensure safe shipment and provide maximum protection of the merchandise.

The German Packaging Award 2017

In 2017, the jurors reviewed and evaluated a total of 195 different types of packaging, machines, displays, logistics solutions and young talent concepts. The category “Presentation of Goods”, which included the display for BRAUNS-HEITMANN, comprised 26 submissions and finally 3 winners. The award ceremony will take place right in the heart of Berlin, at the Humboldt Box, on 26th September 2017. 

The attention-grabbing display, a market-ready prototype for the presentation of products from the laundry care range of BRAUNS-HEITMANN, was developed by DS Smith’s display and packaging strategists. Design and execution, washing machine shape and laundry basket on top, as well as its versatile usage also for other products convinced the jurors of the German Packaging Award 2017. The winner of the 2017 award in the category “Presentation of Goods” is DS Smith.